omd usa digital activation analyst salary

Over on digital video, 2019 was the year of scrutiny on brand safety alongside detailed data-driven analysis of further metrics than completion rate, such as on-target percentages.Īudio has become a marketer’s dream when it comes to effectiveness, as it continues to be a reliable option for high listen-through rates, cost efficient CPTs/ CPMs and cost-effective reach, which hasn’t been affected by other adverse factors within the media market. However, TV was described as being at a “ tipping point” back in February and 16-34 adults in particular have seen a double-digit decline in eyeballs. It is not “new news” that linear TV viewership continues to decline and fragment due to changing consumer behaviour, creating both cost and reach challenges on one of marketers’ most loved channels. This is not even considering the challenging multimedia landscape which audio competes against. There are more moments than ever before to reach your consumer via audio, whether that’s audio’s bread and butter – in the car, at home or on radio – or new technology-driven options such as streaming whilst on the move, listening to downloaded podcasts or music whilst travelling, or using your voice-activated device at home. The fragmentation of audio has not decreased its reach, with 90.6% of UK adults tuning into audio each week ( IPA Touchpoints 2019). It is an industry full of talent, utilising tech to the best ability to deliver better products and content for the customer. This, as well as consistent, insight-driven tech innovation and an increase in devices to listen to audio, means that audio is now truly unmissable. The openness, diversity and low-cost entry point for audio has resulted in many years of continuous, unrivalled talent. Voice will be key to its next phase of growth.Ģ019 was the year audio became unavoidable, to both the consumer and the advertiser. Brands have only skimmed the surface of the true potential of audio media, argues Flora Williams Connections Planning Business Director at OMD UK.

Omd usa digital activation analyst salary